Prep Sportswear
Hired to grow click-through rate on their email campaigns. The biggest challenge was finding different ways to say "customize." Examples shown below.
PROBLEM: Prep Sportswear needed to increase CTR or click-through rate on its email campaigns.
RESEARCH: An audit of past email campaigns showed the word "customize" was used too often causing fatigue for customers.
SOLUTION: Using qualitative and quantitative research and creativity to find different ways to say "customize" turned into benefit-focused copy for customers.
RESULT: Increased email click-through rate by 50% in six months with creative subject lines and headlines.
New Benefit Focused Email
New headline puts an updated spin on the word “customize.”
New Benefit Focused Email
Another new headline puts a fresh spin on the word “customize.”